Data, trends, and insights

PØW is all about versatile + high impact sounds that brands love. With more than 500k downloads in ES and placements like Etsy and the new global Samsung Galaxy campaign, the tracks speak for themselves.

• Track: Joker by PØW
• Total YouTube stats: 609M views, 20.5K uploads
• Genre: EDM, K-Pop
• Featured in: K-Pop Essentials, Dance Workout

The creators who grew up with AI trust it least. 18–24s use it less, expect to use it less, and rate its output lower than any older group.

18–24s vs 35–44s

• 49% vs 69% say AI meets their quality expectations
• 50% vs 73% agree AI increases their opportunities
• 57% vs 75% expect to increase their AI use over the next 12 months
• 72% vs 83% say AI enhances creativity when used responsibly
• 13% of 18–24s don't use AI at all — the highest share of any age group, at a time when 94% of creators overall use it in some form

Source: The Future of the Creator Economy Report 2026

How is artificial intelligence reshaping content creation? Epidemic Sound’s primary research series, The Sound of Creativity, analyzes how raw human expression coexists with machine learning across the digital landscape.

• The Future of the Creator Economy Report 2026 This study tracks how independent creators utilize algorithmic tools. Based on a survey of 3,000 creators in the US and UK, the data reveals that while 94% use AI workflows, 75% of creators state that human-made content has now become a premium.

• The Content Shift: How Brands are Adapting in 2026 This report exposes the gap at the heart of brand content. Surveying 500 brands across the UK and US, our research shows that while 90% of brands feel pressure to use AI, only 56% believe it meets quality expectations, while 72% agree human-made content is a premium and 83% say human-made music strengthens viewer connection.