How it works
AI automation in marketing
AI automation is used for two key marketing disciplines: media and production.
For media, it handles targeting, bidding, and reporting.
For production, it generates and edits campaign assets, helping teams complete repeatable tasks at scale.
What is AI automation?
AI automation uses AI models to carry out workflows a person would otherwise do manually.
It handles work where the input changes every time, like matching music to footage, resizing a video for several placements, or drafting multiple headlines from one brief.
During production, it has four main functions:
- Finding assets: Searching by description, reference, or video instead of by filename or tag.
- Drafting: Producing a first version, not a finished deliverable.
- Versioning: Reshaping length, format, language, or mood without generating completely fresh assets.
- Delivering: Adjusting one approved creative for every channel and market it needs to run in.
What is an AI ad generator?
An AI ad generator produces advertising content from a written brief. Describe the ad, including supporting material like product images and brand assets. Depending on your brief and which AI ad generator you use, it produces images, video, voiceover, music, and copy.
What you need from an AI ad generator
- Editing: Some tools can only produce “new” versions. Others let you crop, recut, and rewrite both existing assets and the content they generate.
- Licensing: Generated visuals and accompanying music are usually licensed separately. An ad needs both cleared for commercial use before it goes live.
PlentyLabs, part of Epidemic Group, runs more than 55 image, video, motion, music, sound, and voice models on one collaborative canvas. Featuring a real editing timeline and over 2,000 presets, it covers every format and placement your campaign needs.
Epidemic Sound’s music is built into PlentyLabs, and is cleared for commercial use with an active subscription.
AI automation for soundtracking
Finding the right sound can take hours. Epidemic Sound’s tools turn those hours into minutes:
- Studio automatically syncs real music and sound effects to your video.
- Assistant matches plain-language descriptions with tracks and sound effects, instantly.
- Adapt reshapes a track’s length, mood, instrumentation, and structure with a text prompt.
- Voices generates broadcast-quality voiceovers based on real performances by professional voice artists.
These tools work alongside Epidemic Sound’s catalog of more than 55,000 tracks and 250,000 sound effects.
Export straight into Adobe Premiere Pro, After Effects, Audition, and DaVinci Resolve Studio, or edit directly in-app with the official plugin.
Epidemic Sound’s music is written, recorded, and produced by real artists. It is not generated. Artists can opt out of AI features like Adapt, and are paid when their tracks are adapted.
Frequently asked questions
What is AI automation in marketing?
AI automation in marketing handles media and production.
On the media side, AI automates targeting, bidding, and reporting.
On the production side, it generates assets. This includes finding music, resizing video, producing voiceover-language variants, drafting ad concepts, and more.
How is AI automation different from regular automation?
Rule-based automation follows structured, human-made rules to deliver output. It follows fixed “if-this-then-that” logic, meaning that the same input always delivers the same output.
AI automation interprets what it’s given, meaning it can handle a new brief, an unfamiliar video, or an open-ended description. The trade-off is that the output always needs human review, as the results may differ every time.
What can an AI ad generator produce?
AI ad generators can produce a full set of assets from a written brief: stills, video, voiceover, music, and copy.
PlentyLabs features a multilayer creative engine, letting you tweak timing, text, and formatting for different assets generated with different AI models. This means you don’t need to generate completely fresh assets if you want to change something.
Does Epidemic Sound use AI to generate music?
No. Every track in the catalog is written, recorded, and produced by real artists. AI is used for discovery, the Studio workflow, and modifying existing tracks with Adapt. Adapt is trained only on Epidemic Sound’s catalog and music licensed by Epidemic Sound.
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