Marks & Spencer scales content production with complete legal confidence
The iconic retailer Marks & Spencer (M&S) creates content across multiple platforms worldwide, with no room for errors. With stricter enforcement, M&S stays fully compliant by using Epidemic Sound, while also saving both time and money.
Background and challenge
M&S’s social team runs a large and complex content operation. While major campaigns go through a rigorous and costly licensing process, the high volume of daily content requires a more scalable and cost-effective music solution. Tighter enforcement and improved detection of unlicensed music raises the stakes. This calls for a solution that ensures compliance without sacrificing quality or volume.
Solution
To manage growing content demands, M&S partnered with Epidemic Sound to centralize music sourcing across multiple tiers. This approach is far more cost-effective than licensing individual tracks one asset at a time. With its wide catalog of music, easily accessible across teams, the solution proved particularly effective and scalable for M&S's extensive social media output.
Results and impact
Partnering with Epidemic Sound removed the risk of running into music‑rights issues, as all tracks are already cleared in perpetuity. The subscription replaces costly per-track fees with a compliant and cost-effective solution for M&S’s high content volume. No legal headaches, no production bottlenecks. As legal risks grow, governance will be key.
On-brand audio for M&S’s social series
M&S’s menswear styling series with celebrity stylist Kris Donnelly is a recurring format featuring the season's top clothing selects. Clean production, quick turnarounds and consistent publishing across social channels. Epidemic Sound provides the soundtrack for every episode, keeping the series compliant and on-brand.
A quote
“Given the scale of content we produce daily, we needed a simple solution for every content piece. Epidemic Sound is definitely cost-effective and far more efficient, given how quickly we work.”
AJ Mandy
Social Media Lead – Strategy and Transformation, Marks & Spencer
Discover Enterprise
- Worry-free licensing for high-volume content
- A global, cost-effective, scalable solution
- Improved governance and streamlined workflows