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Data, trends, and insights

Get inspired by data, trends, and insights from Epidemic Sound and the wider creative industry.

What Wiki doesn’t tell you: Epidemic Sound in figures

  • – 2.3 billion average daily views on YouTube
  • – Nearly 700 million average daily views on TikTok
  • – Over 50,000 tracks spanning 390 genres
  • – Over 200,000 sound effects & variations
  • – Used by 70% of the top 300 US YouTube channels

Check out the most popular genres, moods, and artists right now

Trending music from the Epidemic Sound catalog

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94% of content creators say that music contributes to content’s success

The Future of the Creator Economy Report

2025

Trending searches from the Epidemic Sound catalog

Trending searches from the Epidemic Sound catalog

Trend

Music searches

Sound effect searches

1

Humming

Gentle whoosh

2

Bad Bunny

Door open

3

Ramadan

Room tone

4

Valentine

Applause

5

Carnival

Click

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80% of creators say music can make or break their content’s success

The Future of the Creator Economy Report

2024

Trending music insights

Success Story by Lukas Got Lucky

Focus track

Desi Pop

Highlight genre

  • Genre: Desi Pop
  • Total YouTube stats: 886K views
  • Featured in: Staff Picks, Newly Signed, Valentineʼs Day, Exploring India, Viral Reels

Featured video

With the soundtrack in focus

Everything.’s compositions are epic, stirring, and crafted with dynamic sync points. His music soundtracks a whole range of productions, from content by Newcastle United to this slick promo for the Cadillac F1 team.

  • Track: The Mirror by Everything.
  • Total YouTube stats: 23M views, 1.2K uploads
  • Genre: Orch Hybrid
  • Featured in: Hidden Gems, Staff Picks, Best of 2025

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97% of respondents want to know if music is made by humans or AI

The state of AI Transparency in Music 2025

CYANITE, MediaTracks, marmoset

Our commitments to artists and content creators in the AI paradigm

Our commitments to artists and content creators in the AI paradigm

At Epidemic Sound, human creativity will always come first. Learn about Epidemic Sound’s commitments to artists and content creators in the AI paradigm.

Trend spotting

What are the new music trends in 2026?

Sustainability, Afrofuturism, and much more. Discover six must-know music trends for 2026.

The hottest TikTok trends right now

Dive into the latest TikTok trends with Epidemic Sound’s social media expert.

YouTube trends 2026: Key predictions

Leverage the latest YouTube trends to make your content shine in 2026.

Reports

The Future of the Creator Economy Report 2025

Uncover the latest creator economy trends, from monetization and diversification to fandom and AI.

The Sound of Gamers: Music trends in gaming

Music’s role in gaming content is massive. Learn which trends and genres are giving Player One energy.

The Future of the Creator Economy Report 2024

See how 2024’s creator trends across monetization, music, and AI stack up against today’s landscape.

Genre Deep Dive

Genre Deep Dive

Discover different genres and find best-in-class examples for your content. The Music Curation Team’s got you covered with in-depth Genre Deep Dive articles.

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