Premier League soundtracks iconic World Cup moments with Nyck Caution
PRESSURE! by Nyck Caution became the sound of the 2026 World Cup, ending the tournament with 2.4 billion views featured across 470,000 creator videos.
Not a label release. An Epidemic Sound catalog track.
Here’s how the Premier League kicked things off with PRESSURE!
The moment
The 2026 World Cup was won and lost by margins. Every match was an opportunity for a viral moment, for an extra-time upset. With more than 54 million domestic viewers for Canada, the US, and Mexico’s opening matches alone, the stage was set.
The music
FIFA posted a World Cup video soundtracked by Nyck Caution’s PRESSURE! So did everyone else. The track’s urgent trap beats and chest-beating hook felt custom-built for sports montages. That’s why Argentina and France’s national teams, Real Madrid, Chelsea FC, Neymar, Vinícius Júnior, and more used it. Because PRESSURE! is in TikTok’s Commercial Music Library, there was no licensing barrier. Brands could use it from day one.
The metrics
PRESSURE! secured a place in TikTok’s World Cup playlist, and Epidemic Sound brought the Premier League into the moment as it happened. The league’s PRESSURE!-led content performed 1.5x better than its regular content. Elsewhere, the track underscored 2.4 billion views and 470,000 creator videos.
Trending music on the world’s biggest stage, cleared instantly
When PRESSURE! broke, clubs, federations, and broadcasters could use it the same day. No negotiation, no publisher approval, no territory-by-territory terms, no per-post fee.
Commercial use kept pace with organic in real time, rather than landing weeks later. As a result, 49% of all PRESSURE!-led posts were commercial. Brand videos reached just as far as creator videos, with near-identical average views per post.
People didn’t just post. They listened.
- 9 million streams across all DSPs
- 204,000 Shazam searches
- 104% increase in year-over-year Spotify streams
- Editorial playlist support on Apple Music
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