ATP Media saves hours through simple licensing

With over 200,000 hours of tennis coverage across 220+ territories, ATP Media requires a vast and diverse music selection for their broadcast productions. With their previous music provider, they faced challenges with public performance rights and the administrative burden of cue sheets. They needed a solution that would simplify music licensing, provide access to a wide range of tracks, and streamline their production workflow.

Epidemic Sound’s PRO-free licensing model was the ideal solution, as it eliminated the need for public performance rights and music reporting. This allowed ATP Media to focus on content production without worrying about administrative hassles. ATP Media could quickly source 50 to 100 tracks for each production from the daily updated catalog, even under tight deadlines. The collaboration with Epidemic Sound’s music curators further ensured that the music selection aligned with ATP Media's brand and resonated with the tennis community.

ATP Media partnered with Epidemic Sound to streamline music licensing and enrich their broadcasts. The simple and flexible licensing solution with all rights included saved ATP Media one hour per production, amounting to over 60 hours saved every year. Collaborating with Epidemic Sound's music curators enabled them to incorporate trending music, particularly electronic music, resonating with their audience. The vast music catalog and user-friendly platform further simplified music discovery, ensuring ATP Media always found the perfect track.