2023 is set to be a big year for social media trends on TikTok, YouTube, Instagram and Facebook. Let’s take a look at those trends now!
What are the latest social media trends?
Social media is an ever-changing beast, like Flubber, or a chameleon that charges money for advertising. In 2023, around 4.7 billion people use social media, which is around 60% of the world’s population. That’s a whole lot of clicks, likes, shares, and potential fans or customers!
Mobile isn’t exactly one of the latest social media trends, but it’s becoming even harder to ignore. Almost everyone (91% of us, to be precise) uses social media via a handy little phone rather than a computer, and they clock up an average of two and a half hours’ worth of daily browsing. With that in mind, let’s cover the key trends for the main social media platforms.
What was the fastest-growing social media platform in 2022?
TikTok is the fastest-growing social media platform at the moment, boosting its user rate in the US by a mind-boggling 105% over the past couple of years. Around 34% of TikTokers post videos once a day, proving it’s more than just the new kid on the block!
TikTok trends for 2023
TikTok’s grown so much since the days of Arnold Schwarzenegger chasing a miniature pony – it’s a powerhouse of a platform. Some of the trends for 2023 include:
- More focus on hashtags
- Paid advertising
- Improved search functionality
- Increased momentum for Duets and Stitch-based content
- Expansion of TikTok LIVE
For a full run-down of 2023’s TikTok trends, check out this article.
Instagram trends for 2023
Despite Instagram's growth, it’s still considered a fuzzy, intimate platform. After all, 1.5 billion monthly users can’t be wrong. Some 2023 social media trends for the Gram cover:
- A stronger focus on Instagram Reels
- Boosted content becoming more of a ‘thing’
- Branded memes
- Value-based, inclusive trends and content
If you want to dig a little deeper, read our guide to Instagram’s 2023 trends here.
YouTube trends for 2023
YouTube is the second most-visited website in the world, after its parent company, Google. It hogs around 25% of worldwide mobile traffic every month, making it a valuable tool for any content creator, business, or advertiser. Some of YouTube’s hot 2023 trends are:
- Travel-based content
- An emphasis on YouTube Shorts
- AI-generated content
- 360-degree video
- YouTube being used as a search engine
Facebook trends for 2023
Facebook’s seen as the old reliable nowadays, but that doesn’t mean it’s an old dog with no new tricks. More than 80% of people access the platform solely through mobile, proving it’s moved with the times and kept up with competitors. It’s also the world’s most widely used form of social media. Some of Facebook’s key trends for this year include:
- A greater focus on Facebook Stories and Live
- The metaverse
- Bigger buzz surrounding Facebook Ads
- Users forcing brands to become more diverse and value-driven
For a deeper dive, take a look at our article on Facebook’s 2023 trends.
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