Facebook is still a big deal for content creators in 2023. In this article, we’ll learn how to get Facebook followers, how to remove them, if it’s OK to buy them, and more.
How can I gain followers on Facebook?
If you want to know how to boost your Facebook followers, there isn’t a one-size-fits-all solution. Just like building up a fanbase on Instagram or TikTok, it is possible to go viral overnight and wake up with thousands of new fans. However, this is unlikely – sorry! – and the real path to more Facebook followers is paved with extra time, effort, and sometimes even money. Speaking of, let’s discuss one of the most common quick fixes: buying Facebook followers.
Is buying Facebook followers illegal?
You’ve probably been told you can just buy Facebook followers. And you can buy them. It’s not against the law, nor does it strictly break Facebook’s terms of service. However, the platform does prohibit fake accounts, which is most likely what you’ll be getting if you buy them.
Facebook believes – quite rightly – that fake accounts and likes don’t do anyone any good in the long run, other than the con artists selling them. Once the fake followers have been identified, they'll be removed and your like/follower count will drop. It makes you look bad, and it’s just not worth it!
How do I get free followers on Facebook?
While there are above-board methods to get Facebook followers in a paid-for capacity, there are plenty of ways to reel them in without spending a cent. Here are some tips, tricks, and workarounds to get Facebook followers for free.
1. Connect with your network – properly
When you’re looking to get more followers on Facebook, it can be tempting to spam everyone you know to like your page. We’d advise against that – even if you’re doing it manually, the platform might temporarily block your page for spam. Plus, people might find it a bit annoying.
Invite people you know will genuinely like and share your content. Think of people like friends, family and colleagues who’d actually enjoy the content you’re producing on your page. For example, there’s no point in sending your parody jazz page to a workmate who hates jazz. Be selective and choose the people who’ll engage with and share your work.
2. Don’t be shy – use your other platforms
Do you have a big Instagram following? Did you make your name on YouTube? If you already have a fanbase on another platform, repost your Facebook content there. For example, if you’re established on Instagram, you can repurpose your short-form Facebook videos for Instagram Reels. Just don’t forget to leave a link/comment highlighting where the content came from – that way, you can potentially lead people back to your Facebook page!
3. Teasers are fine, but be honest with your content
The internet’s full of clickbait. It can be easy to fall into the trap with a misleading thumbnail or video description, but it won’t get you Facebook followers in the long run. People will feel tricked and won’t follow you. Always be honest when presenting your content – you can still make an eye-catching, relevant thumbnail without shortchanging people! Find the sweet spot between ‘teasing’ and ‘downright misleading,’ and as long as your content backs it up, you’ll be fine!
4. Keep abreast of content and platform trends
Social media moves fast. Too fast, sometimes. Different platforms outdo one another and adjust their offerings to respond – that’s why you get so many similar services across multiple platforms.
This is why keeping up to date with platform trends is important. If a new feature rolls out on Facebook, it will likely receive an initial push, as Facebook wants these things to succeed. Likewise, users will be excited to check out these features, so if your content’s out there from day one, you have a better chance of getting some more Facebook followers.
Content trends are worth keeping an eye on, too. Who’d have predicted everyone would be sharing TikToks on their Facebook Stories?
5. Engage with your community
Ask them to write their opinions in the comments. Invite them to respond. Give shoutouts. Sure, keep on top of new content trends, but don’t forget that people follow your Facebook page because they want your content.
Another way to engage with viewers is by appealing to their ears. Bad music kills good video – the perfect soundtrack can make the difference between someone scrolling or staying. At Epidemic Sound, we have 40,000 royalty-free tracks and 90,000 sound effects to choose from, so you can nail the vibe every time. Check out our catalog below.
6. Create content often and consistently
Put together a content calendar. Professionals use these, and while yours doesn’t have to be as jam-packed as theirs, it’s good practice. Producing regular content gives people a reason to return to your profile and interact with your videos – in turn, this boosts your chances of appearing on others’ Watch feeds.
7. Use hashtags
Most people think of Instagram or Twitter when you mention hashtags, but they remain a solid way to draw in new Facebook followers. There are two rabbit holes you can jump down here.
- Niche-relevant hashtags: These signpost what your content is specifically about. For example, a skateboarding video would include #skateboard, #skateboarding, plus hashtags of all the tricks you learned from your Tony Hawk PS1 games.
- Audience-focused hashtags: These are broader topics that your content falls into. Things like #fitspo or #movietime – they help users understand what kind of content you offer, without getting into the nitty gritty.
If you want to use hashtags to get more Facebook followers, it’s worth doing some research on Facebook’s mobile app. This is because it has a hashtag autocomplete feature, which predicts what you’re writing and shows you how many people are posting those hashtags.
8. Get on Facebook Live
All Facebook Live videos are shown on users’ Facebook Live Maps, and the more viewers and engagement you have, the more likely your stream is to appear. Just like regular Facebook posts and Stories, it’s all about consistency. Let people know you’ll be streaming on a regular basis so they can tune in like they would a TV show.
How to increase Facebook followers with paid-for solutions
We’ve outlined plenty of ways to boost Facebook followers without breaking the bank. However, there are a few avenues to pursue if you can spare a few dollars.
9. Run Facebook Ads
Facebook ads are very similar to TikTok Ad Manager, but with a lower barrier for entry. Unlike TikTok’s pricier $50 per day minimum budget, you need just five bucks to run Facebook ads. You can select objectives, formats, audiences and more – if used correctly, advertising can help boost your Facebook followers just by showing them you exist.
10. Host a giveaway
This is much less formal and more niche. Host a giveaway on your Facebook channel – it could be anything from makeup to sneakers. Naturally, it has to chime with your content and make sense. Don’t run a competition for hunting gear on a cruelty-free wellness page, for example.
Share the giveaway on related Facebook groups, and make it so people have to follow your channel for a chance to win. That way, you’ll get Facebook followers, keep them hooked until the winner is revealed, and, if your content’s up to scratch, they’ll stick around once the giveaway’s over!
How many followers do I need to get paid on Facebook?
Facebook offers several routes to monetization. However, most of them – including in-stream ads – require at least 10,000 followers, so you really need to believe in your content and work on it to hit that goal. To learn all about making money on Facebook with ads, subscriptions, affiliate marketing and more, click here.
How much does Facebook pay for views?
There is no concrete amount when it comes to payment per view. However, it’s been suggested that fully monetized Facebook channels can earn up to $8.75 per 1,000 views. This might not seem like a lot, but it adds up if you’re pulling in millions of viewers.
Now you know some tips, tricks and hacks to get Facebook followers, it’s time to ensure your content is covered when it comes to the law. Licensing music and obtaining the correct rights can be tricky business – you don’t need the hassle. You need Epidemic Sound.
Our tracks are more than just royalty-free. We own all rights to our music and offer users a direct license. Synchronization rights, mechanical rights and public performance rights? All included. Additional fees or royalties? Forget about it. More than royalty-free. More like worry-free.
Click here to learn more about using our music for Facebook, and check out the 30-day free trial below.