If you’re a content creator, you’ve probably wondered how to make money on TikTok, how much money you can make, and what the platform’s payments look like. Let’s talk TikTok monetization!
Since its global launch in 2017, the social media giant has been hot property. But can you make money on TikTok? Yes! As its popularity surged, it became a viable income stream for many content creators, rather than just a place to watch videos of Arnold Schwarzenegger chasing a miniature pony.
How many views do you need to make money on TikTok?
Until December 2021, the barrier to making money directly from TikTok was much higher. To monetize your account, you had to be at least 18 years old (which is still the case!), have more than 10,000 followers, and have at least 100,000 video views in the last 30 days.
If you met those criteria, you could apply for TikTok’s Creator Fund. The payment-per-view figures have never been publicly disclosed, so it’s not as easy as saying ‘1,000 views = $X.’ Roughly, it’s estimated that you can pull in around two to three cents for every 1,000 views once signed up to the Creator Fund.
However, payments vary depending on the number and authenticity of views, the level of engagement on the videos, and ensuring content is in line with TikTok’s Community Guidelines and Terms of Service.
For a while, the Creator Fund was the main way for big-name content creators to earn money on TikTok passively. Then Creator Next came along.
What is Creator Next?
Towards the end of 2021, TikTok introduced a new feature. It’s a monetization hub called Creator Next, and it houses all of the platform’s money-making options under one roof, making earning on TikTok more accessible. To be eligible, you need to be 18 years old or more and have at least three posts that have racked up 1,000+ views in the past 30 days.
Once you’re enrolled in Creator Next, there are multiple ways you can monetize your TikTok beyond just Creator Fund.
Creator Next offers:
- LIVE Gifts: TikTok awards ‘Diamonds’ based on the popularity of creators’ LIVE videos, which can then exchange for real-life currency. Viewers can also LIVE Gift their favorite content creators during LIVE videos, which can also be converted into cold, hard cash. This feature existed before Creator Next, and any TikTok user over 18 and part of the Creator Next program is eligible to receive LIVE Gifts.
- Video Gifts: This allows creators to collect Diamonds based on views on their short videos rather than LIVE videos. Viewers can also send Gifts, just like on LIVE videos. To be eligible, creators need at least 100,000 followers, an account that’s over 30 days old, and a public video published in the last 30 days.
- Tips: Viewers can donate money to their favorite content creators, who’ll receive the full tip (minus any service fees.) This tool is available for creators with more than 100,000 followers.
- TikTok Creator Marketplace: This gives creators the chance to connect and collaborate with brands through an official portal on both paid and reward-based campaigns. Brands will invite creators directly to the Creator Marketplace, but you can also apply if you have more than 10,000 followers.
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How does TikTok pay creators?
Before Creator Next, there were still loads of avenues for TikTokers to earn dollar. Aside from Creator Fund, you could (and still can!) sell your own merch, direct people to gated content on another platform like Patreon, grow and sell accounts, or become a TikTok consultant for brands.
And, of course, brand partnerships existed before Creator Next. The TikTok Creator Marketplace just makes it easier to facilitate! Between 2019 and 2021, US marketers planning to use TikTok for influencer marketing shot from just 16% to 68% – it’s clear that the platform’s bankability is only rising, and brand-sponsored videos can earn up to $1,000 if they reach 100,000 views.
While the amount isn’t set in stone, there’s money to be made on TikTok. With the addition of Creator Next, it’s now easier than ever for content creators to learn how to make money on TikTok, build towards monetization, and make a living from the platform. We’re sure Arnie is saddling up as we speak.
Published on under Teach Me