waterdrop® finds success on social with fully cleared soundtracks
waterdrop’s social-first strategy demands a constant flow of standout content. With Epidemic Sound, their team has the creative freedom and legal confidence to produce music-driven campaigns that scale worldwide and connect with audiences across platforms.
Background & challenge
As a fast-growing, multi-channel brand, waterdrop’s connection with its audience is built on daily content. Music is essential for their storytelling, but waterdrop® wanted to ensure they had a solid and safe plan for music licensing across global markets. The team needed a music partner that could protect the brand from complex licensing issues and empower them to create powerful content without hesitation. Their goal: build brand equity, safely.
Solution
Epidemic Sound’s extensive catalog and clear licensing model give waterdrop® the freedom to soundtrack their brand’s story without restriction. Their teams curate their own playlists to maintain a consistent brand voice while staying agile for new trends and aligning with specific campaign messages. From high-impact campaigns to daily social posts, they can find the perfect track and publish content across all platforms with full legal confidence.
Results & impact
waterdrop’s content teams now operate with greater speed and creative freedom than ever before. Time once lost to complex per-track licensing is now spent on content strategy and intentional music selection. Epidemic Sound gives them the ability to test and learn, optimizing their use of music to drive engagement and solidify brand recognition. They don’t just post content; they publish with purpose and confidence.
Amplifying a new flavor
For the launch of waterdrop's new Turbo Boost flavor, music curators from Epidemic Sound helped handpick the perfect track. By translating their "Knight Rider" inspired mood board into dynamic 80’s inspired playlists and sound effects for social media content, waterdrop® was able to tap into a new target audience.
Customer highlight
Responding to trends is paramount. Features like advanced filters, Spotify track link search and curated playlists mean they can find on-brand music in minutes and stay agile to emerging trends. Epidemic Sound gives the team the creative flexibility to resonate and scale without sacrificing brand consistency.
A quote
“We love Epidemic Sound because it gives us incredible creative freedom and a wide range of options, allowing us to produce music-driven social content while keeping legal risks low.”
Fiona Jessop
Team Lead Social Media & Influencer Marketing
Discover Enterprise
- Build your brand sound with expert music curators
- Access a wide range of music and sound effects
- Get legal peace of mind with an all-inclusive license