Liberty London brings its heritage to life through sound
Liberty London, an iconic department store with a rich Arts and Crafts heritage, evolved its social media strategy to spotlight the creative voices behind the brands it stocks — using music from Epidemic Sound.
Background & challenge
With a deep legacy in craftsmanship and creativity, Liberty aimed to evolve its digital storytelling and share untold stories with a broader audience. The brand sought to highlight the vibrant community of artists, makers, and brand founders across platforms like TikTok and Instagram. To elevate these narratives, Liberty needed a music solution that would help their content stand out and avoid the generic sound often used in content online.
Solution
Liberty reimagined their social content with a storytelling-first approach, creating intimate interviews and behind-the-scenes videos with brand founders. Epidemic Sound played a key role, providing high-quality, personality-forward music and sound effects that enhanced the emotional depth of each video. With all licensing covered, Liberty can now focus on their creative process without worrying about rights, allowing them to share content seamlessly across platforms.
Results & impact
With their new content approach, Liberty doubled their Instagram engagement rate in 2024. The ease and speed of finding music through Epidemic Sound freed up time to focus on creativity and volume, enabling Liberty to consistently produce meaningful content that strengthens audience connections. What once could have taken hours per project to find the right track now takes a fraction of the time, saving valuable resources and boosting output.
Crafted Stories, Up Close
Liberty’s In the Studio series brings its audience closer through storytelling and hands-on creativity — blending arts, crafts, and heritage into content that feels both personal and inspiring.
Customer highlight
With a constant flow of stories to tell, Liberty needs a music solution that keeps their momentum going. With Epidemic Sound’s intuitive search, “Find Similar” feature, and curated picks, they quickly find tracks that match the vibe of each project. Based on previous downloads, the platform recommends spot-on suggestions, saving them valuable time.
A quote
“With a new social strategy and the help of Epidemic Sound, we doubled our Instagram engagement rate in 2024."
George Serventi
Social Media Manager at Liberty