IMG saves 20 hours per broadcast with simple licensing
As a global leader in sports media and production, IMG Singapore uses Epidemic Sound to create dynamic, emotionally powerful programming — faster, more efficiently, and with complete legal peace of mind.
Background & challenge
From football to golf, every sport has its own rhythm — and music is key to capturing its unique energy. For IMG Singapore, soundtracks must match the tone of each sport, reflect local flavor, and meet global licensing standards. With over 4,000 tracks needed annually across EFL, UFC, and more, the challenge was finding a scalable, flexible music solution that supported creative storytelling and seamless distribution across platforms.
Solution
Epidemic Sound has provided IMG with an expansive catalog of high-quality, customizable music and sound effects, combined with a simple all-rights-included licensing model. The robust license, also including public performance rights, allows IMG to scale content across sports and formats like broadcast, digital, and social — without the burden of cue sheets or or copyright concerns. The platform’s tools and curator support empower producers to find the perfect track quickly and confidently.
Results & impact
IMG now saves over 20 hours per broadcast by eliminating cue sheets, freeing up time for editing and storytelling. With access to over 390 genres, their teams can create standout content with consistency across channels. For shows like The John Dykes Show and events like World Table Tennis, Epidemic Sound enables fast, safe, and emotionally resonant soundtracking. This helps IMG deliver first-class content that reflects its brand identity, at scale.
Customer highlight
At IMG Singapore, fast-paced production demands a soundtrack solution that keeps up. Epidemic Sound’s soundtracking tools and intuitive platform enable editors to work faster, collaborate better, and stay in creative flow. With rights-cleared reuse and curated music support, Epidemic Sound now enables IMG to consistently deliver high-impact sports content across multiple formats, teams, and territories.
A quote
"With Epidemic Sound, we save 20+ hours per broadcast on cue sheets. That’s time we can put back into crafting incredible stories.”
Victor Low
Executive Producer, IMG Singapore
Discover Enterprise
- Publish anywhere with all rights included
- Remove cue sheets with PRO-free licensing
- Expansive catalog with easy discovery