Friluftsland centralizes in-store music to strengthen its brand identity
Denmark's premium outdoor retailer Friluftsland uses Epidemic Sound to build a unified, on-brand in-store atmosphere across their 14 stores by taking control of the full customer experience.
Background and challenge
Friluftsland’s stores make you feel like you've stepped outside, with indoor bonfires and oak trees, truly matching their slogan “closer to nature.” To further elevate this atmosphere, Friluftsland recognized an opportunity to refine their in-store music by introducing a fresh music solution and centralizing music control to ensure an experience that is fully aligned with their brand strategy.
Solution
With Epidemic Sound, Friluftsland centralized all in-store sound, moving control directly to the marketing team. From a single platform, they now curate custom, on-brand playlists with full legal safety. Search and discovery tools enable filtering by mood, genre and BPM, making it easy to evolve playlists without starting from scratch. In their newest store, they’ve layered ambient bird sounds on top of the music to complement the store's physical nature elements.
Results and impact
By centralizing the music, Friluftsland has aligned the sound across all stores with their brand strategy. This creates a calmer and more nature-inspired in-store atmosphere, reinforcing their premium brand identity. The implementation was seamless, with proactive support from the account team at Beat, Epidemic Sound’s reseller, throughout.
Customer highlight
Friluftsland treats sound like visual merchandising — as a deliberate brand decision, not an afterthought. The right music, combined with the natural interior, helps visitors feel closer to nature when visiting the stores. Using nature sounds to engage the sense of hearing is a quick way to evoke feelings or emotions, which is key in enhancing the visitor experience.
A quote
"Having access to music that truly aligns with our branding strategy allows the atmosphere in our stores to reflect who we are."
Malene Post Riedel
Creative Manager, Friluftsland
Discover in-store music
- Worry-free licensing for physical spaces
- Consistent brand experience across all channels
- Over 55,000 tracks spanning 400 genres