Eternal Group amplifies their brands with distinct soundtracks
Eternal Group, parent company of Korean fashion brands Raive and Joy Gryson, partnered with Epidemic Sound to scale content production and strengthen brand identity across online and in-store experiences.
Background & challenge
To bolster brand presence and grow their follower base, Eternal Group aimed to curate sound with the same precision as visuals. While fashion is often defined visually, Raive and Joy Gryson needed a way to differentiate on social media, where many brands use the same trending tracks, and to create curated in-store soundscapes that reflected each brand’s personality.
Solution
Eternal Group integrated Epidemic Sound into both online channels and physical stores. Using curated brand playlists, stem-by-stem downloads, and editing tools, the team developed distinct sounds for Raive and Joy Gryson. Epidemic Sound delivered a consistent, scalable extension of brand storytelling across all touchpoints, from on-brand sounds to comprehensive licensing.
Results & impact
Epidemic Sound enabled Eternal Group to quickly find on-brand music for online and offline use cases. This led to a doubling of online content output, from 1-2 reels per week to 3+, and elevated in-store customer experiences. Staff and visitors consistently noted how well the music fit the store. These efforts delivered stronger brand differentiation and scalable creative workflows.
Soundscapes for seaside moments
Joy Gryson’s contemporary sound takes center stage in a campaign that blends electronic and organic tones with the natural rhythm of the sea.
Customer highlight
Eternal Group collaborated with Epidemic Sound’s music curation team to create unique brand sounds. For Raive, a lively, rebellious sound captured its dynamic, cutting-edge style. Joy Gryson's sound was contemporary and sentimental, adapted for each store based on location. This ongoing partnership integrates new sound elements monthly, keeping brand sounds fresh and aligned with evolving identities.
A quote
“From online to offline, the music now consistently communicates our brand identity. Epidemic Sound helps us scale content while making every touchpoint sound like our brands.”
Suseok Yang
Creative Lab/Director at Eternal Group (Raive & Joy Gryson brands)
DISCOVER ENTERPRISE
- Curated playlists for your brand
- Licensing that covers online and offline use
- Seamless editing tools for high output