Beatlii powers interactive drumming with scalable soundtracks
Beatlii leverages Epidemic Sound to power a global, interactive drumming platform, transforming learning into a video game-like experience. Music is fundamental to both the product and user experience for its audience across North America, Europe, and Australia.
Background & challenge
Beatlii aimed to revolutionize drum education through real music. However, licensing tracks from major labels proved unsustainable due to high costs, regional restrictions, and incompatible traditional music formats. They needed a partner offering global usage rights, technical flexibility, and high-quality music.
Solution
Epidemic Sound delivered the essential soundtracks for Beatlii's launch and growth. Its extensive music catalog across diverse genres, coupled with global licensing terms, enabled confident expansion into key markets. Crucially, the music arrived pre-formatted with stems and labeled sections, ensuring seamless integration into lessons, branding, and marketing. Epidemic Sound not only resolved a licensing challenge but also contributed to building a superior product from the outset.
Results & impact
The partnership has enabled Beatlii to create a more engaging and scalable product. Users regularly praise the music quality, which keeps them motivated and coming back to practice. Operationally, the availability of stems and categorized files improves efficiency. Beyond product impact, Beatlii sees Epidemic Sound as a cultural fit – supporting up-and-coming artists aligns with their mission to put more musicians into the world.
Finding their rhythm
Beatlii integrates Epidemic Sound’s music into lessons, video content, and communications. Tracks are chosen by genre, difficulty, and technique, ensuring structured learning and keeping users motivated.
Customer highlight
For Beatlii, the partnership is more than a technical solution – it’s a shared commitment to music culture and sustainable growth. By leveraging a platform that champions diverse, up-and-coming artists, Beatlii strengthens its own values while offering alternative monetization models. They even direct aspiring artists to Epidemic Sound, recognizing it as a force for good in the music industry.
A quote
“Epidemic Sound is changing the industry – for companies like us and for emerging artists. After trying traditional licensing, this model feels long overdue.”
George Charkviani
CEO at Beatlii
Discover enterprise
- Seamless licensing for publishing anywhere
- Easy music discovery across genres and moods
- World-class music from award-winning and emerging artists