ATP Media saves hours through simple licensing

With over 200,000 hours of tennis coverage across 220+ territories, ATP Media requires a vast and diverse music selection for their broadcast productions. Music is a vital tool for building energy, enhancing storytelling, and shaping the tone of each match. To keep pace with fast-moving production schedules, they needed direct access to high-quality tracks without added complexity around rights or usage. ATP Media was looking for a simplified licensing solution that would also streamline their overall workflow.

Epidemic Sound’s simplified licensing model offered the clarity and flexibility ATP Media needed. With all rights included and no cumbersome licensing processes, the team could focus on production without unnecessary interruptions. Even under tight deadlines, ATP Media could quickly source 50 to 100 tracks per production from the constantly updated catalog. Ongoing collaboration with Epidemic Sound’s music curators ensured each soundtrack fit the brand and resonated with the tennis community.

By partnering with Epidemic Sound, ATP Media streamlined their music licensing process and elevated their broadcast content. The license helped streamline their soundtracking process and saved the team approximately one hour per production — over 60 hours annually — which they could reinvest in creativity and storytelling. With access to a vast catalog and expert curator support, ATP Media seamlessly integrated trending sounds, particularly electronic music, to create engaging and resonant broadcasts.