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Ayoub is an American recording artist and producer born and raised in the Bronx before moving to New Jersey as a teenager. Raised primarily by his single mother on welfare, Ayoub found inspiration in the resilience of his upbringing and the vibrant culture around him. Paying homage to the Bronx, his work often draws from city life, family, and heritage, expressed through his poetic lyricism and soulful vocals. His brother, French Montana, is a multi-platinum recording artist, and their shared passion for music shaped Ayoub’s early creative journey.

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