How to make money on Facebook in 2025
Facebook is one of the oldest social media platforms, and its monetization options grow every year. Here’s how to make money on Facebook in 2025.
Today, we’ll cover:
- Why should you monetize Facebook content in 2025?
- First things first: Create a solid, quality-driven Facebook page
- What is Facebook Content Monetization beta?
- What are the Facebook Content Monetization beta requirements?
- Which countries are eligible for Facebook monetization in 2025?
- How to handle Facebook monetization policy issues
- How else can you monetize content on Facebook?
- What does Facebook pay per 1,000 views?
- Try more Facebook monetization tools
Why should you monetize Facebook content in 2025?
You’ve probably read articles outlining how to make money on TikTok, Instagram, X/Twitter, YouTube, and more, but don’t forget Facebook. You can still monetize content on Zuckerberg’s debut social media platform, and it’s not to be sniffed at.
According to Epidemic Sound’s research, 35% of full-time and part-time creators plan to expand their Facebook presence over the next 12 months. Whether you’re working as a freelancer or part of a wider creative team, there’s value for both you and your audience on the platform.
First things first: Create a solid, quality-driven Facebook page
We’ll unpack the Facebook monetization process in a minute, but first, you’ll need to create a business page. This requires an existing personal profile, which acts as an admin.
There’s no follower threshold for business pages. The link between your business page and personal profile won’t be visible to your audience, giving you an extra layer of privacy. If your identity is your business, you can use professional mode instead of creating a business page.
Once your business page or professional profile is up and running, it’s time to populate it with content. Think about your target audience, content calendar, brand voice and image, and more.
Need some inspiration? Read our guide on how to get more Facebook followers.
It’s worth looking to your other social media channels for followers, too. Do you have an engaged, passionate fan base across several platforms, or is there one that stands out in particular?
Check out the buzz and engagement on your Instagram profile, given the platform’s owned by Facebook’s parent company, Meta. This means some of your followers might have linked their Facebook and Instagram accounts, making it easier to get them on board.
If you can convince your fans not to just follow your different social media pages, but interact with them, you’ll be on the right track. We’ve put together a few handy guides in this area, including tips on how to get your first 1,000 followers on Instagram, and how to get more followers on TikTok.
What is Facebook Content Monetization beta?
Before August 2025, Facebook monetization was divided into three main funnels: In-stream Ads, Ads on Reels, and Performance Bonus.
- In-stream ads displayed ads before, during, and after long-form videos and eligible Reels. Payouts were based on watch time and views.
- Ads on Reels displayed ads on Reels content, basing payouts on performance.
- Performance Bonuses were challenge-style engagement targets set by Facebook. Once met, they’d deliver an agreed payout.
Nowadays, those three funnels flow into one tidy pool, called Facebook Content Monetization beta. This program kicked off on August 31, 2025, giving creators the chance to simplify their earnings, monetize more content, and better understand how their work performs.
Facebook Content Monetization beta lets creators monetize the following content:
- Reels
- Stories
- Long-form videos
- Photos
- Text posts
The program supports performance-based payouts, which depend on engagement, views, and plays.
This unified monetization tool gives creators at-a-glance overviews of their earnings, split by format. Videos, Reels, and text/image posts are all shown as separate revenue streams. You can also dig into exactly which posts are driving the biggest payouts.
While Facebook Content Monetization beta isn’t the only way to monetize content on Facebook, it’s the main official route.
What are the Facebook Content Monetization beta requirements?
Despite replacing the old monetization setup, the Facebook Content Monetization program is still in beta. This means that changes are still being made, and all the creases are yet to be ironed out.
As it stands, there are no concrete follower requirements for Facebook Content Monetization beta. If you’d like to join, you can express your interest in the Facebook app. Here’s how:
- Head to Meta Business Suite or your professional dashboard
- Click the “Monetization” tab
- Select “Content Monetization”
- Complete the Facebook Content Monetization beta interest form
While Facebook Content Monetization beta doesn’t specify requirements, you need to be at least 18 years old. You also need to follow the platform’s Community Standards, Partner Monetization Policies, and Content Monetization Policies. Let’s run through those now.
Community Standards
These guidelines cover the basics of what is and isn’t allowed on Facebook and Instagram. They touch on everything from data privacy to copyright infringement, restricted goods and services to spam and misinformation.
Brush up on Meta’s Community Standards here. Even if you’re only creating content for one platform, you’re still required to follow these rules.
Partner Monetization Policies
Monetizing content across any Meta platform, including Facebook and Instagram, means that you’re bound to follow the Partner Monetization Policies. These include payment terms, ensuring that your content is original, and more.
Read about Facebook’s Partner Monetization policies here, and Instagram’s here. As with the Community Standards, it’s best not to break the rules on either platform.
Content Monetization Policies
These policies cover similar ground to the Partner Monetization Policies, but zone in on specific pieces of content. The key points include restrictions on clickbait, soliciting engagement, and misleading medical information.
Read Facebook’s Content Monetization Policies here, and Instagram’s here.
Which countries are eligible for Facebook monetization in 2025?
While Facebook monetization is widely available, it’s not rolled out everywhere yet. For example, Facebook monetization in Kenya, Nigeria, the U.K., the U.S., Sweden, France — no problem. If you’re a creator from Finland, Pakistan, or Zimbabwe, you won’t be able to monetize content, as those countries aren’t yet covered.
Click here for a full list of eligible countries. Bear in mind that Facebook monetization eligibility also depends on the language spoken within the content, and may not be available for multiple-language videos.
How to handle Facebook monetization policy issues
If you’ve accidentally violated a Facebook monetization policy, you should be able to fix it.
Facebook will send you a notification, which will outline the issue. If you miss the alert, you can find the details in Meta Business Suite or your professional dashboard. Any issues should be displayed under the “Monetization” section, which you can then try to resolve.
Want to crank your content up a notch? You’ll need a pro soundtrack. Luckily, Epidemic Sound has more than 50,000 world-class tracks and 200,000 Hollywood-grade sound effects to choose from.
Explore the catalog below, and keep reading for a rundown of more Facebook monetization options.
How else can you monetize content on Facebook?
There are more in-platform monetization options than just Facebook Content Monetization beta. Let’s walk through them now.
Facebook Stars
Facebook Stars are bite-sized, digital tokens that viewers buy to show their appreciation. They can be sent for on-demand, live, Reels, photo, gaming, and text-based content.
For every Star you receive, Facebook gives you $0.01. That doesn’t sound like a lot, but if you have an established fanbase, the dollars start counting themselves.
Activating Facebook Stars requires you to:
- Follow the Facebook policies and guidelines outlined earlier
- Maintain a follower count of more than 500 for at least 30 consecutive days
- Not publish content aimed at children
If you’re eligible, head to the Facebook app. Click “Monetize,” then click “Tools to try,” and finally “Stars.”
Subscriptions
If you have a dedicated squad of followers, it’s worth investing in Facebook Subscriptions. Fans will then pay a monthly fee to receive exclusive content — it’s a sweet way for people to support the creators they care about.
If they subscribe via desktop, you’ll receive 100% of the subscription fee, minus any taxes. If they sign up via Android or iOS, you’ll get 70%, as the rest goes to the mobile provider.
To get in on the action, you need to:
- Follow the Facebook policies and guidelines outlined earlier
- Follow Facebook’s Fan Subscription Creator Terms
- Have at least 10,000 followers, or more than 250 return viewers
- Have either 50,000 post engagements or 180,000 minutes watched in the last 60 days
- Not publish content aimed at children
From there, you can jump into the Facebook app, select “Monetize,” and find “Subscriptions” under the “Tools to try” tab. Play around with pricing, tiers, and trial periods — build a subscription service that reflects what your followers want to see.
Branded Content Tool
If you partner with a brand that chimes with your values, it’ll lend your content a level of authenticity. To get paid for working with brands, you’ll need to access the Meta Branded Content Tool.
You can apply here. Once accepted, you can use the Branded Content Tool to promote existing partnerships and boost discovery for new deals.
What does Facebook pay per 1,000 views?
Facebook monetization uses performance-based payouts, and isn’t tied to one specific metric. This makes it difficult to guess how much the platform pays per 1,000 views.
Facebook Content Monetization beta rewards creators for views and engagement, whether an ad was shown on the content or not. Ads are placed on monetizing creators’ content regardless, but they aren’t the driver behind the creator actually earning.
Try more Facebook monetization tools
Still looking for more Facebook monetization options? There are more ways to line your pockets than those available in-platform. Let’s finish with a few extra monetization methods.
Try affiliate marketing
Affiliate marketing gives you a unique purchase link to share with your followers. Once clicked, the link takes users to a page where they can buy something. You’ll earn money every time they complete an action — usually a purchase — through your affiliate link.
Most affiliate links leave cookies, tracking the user’s activity beyond the initial session. Affiliate links are often used as part of brand partnerships, but some marketplaces, like Amazon, offer them to a larger applicant pool.
Use Facebook Shop to sell merch
Housing your products in Facebook Shop makes it easier for your current followers, alongside new fans, to access everything you sell under one roof.
Use Meta’s Commerce Manager to set up a Facebook Shop and sell products in-platform. Upload your catalog like you would with other ecommerce platforms, and create content to promote it.
Think demo Reels, how-to videos, unboxing videos — the opportunities start piling up once you can sell directly on Facebook. As long as you follow the rules and your Facebook storefront contains the same products as your other, “official” store, you should be good to go.
Use a third-party subscription platform
Well-known, trusted platforms like Patreon give creators the chance to monetize their content with a more curated flavor. If Facebook Subscriptions don’t give you the freedom you need, Patreon lets you bundle podcasts, merch, and custom gifts into personalized reward tiers.
Wrapping up: Facebook monetization
Facebook monetization can be a struggle, but if you have an engaged, growing viewership across multiple platforms, it’s worth the hard work.
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