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X/Twitter monetization in 2024: How does it work?

Learn the ins and outs of X/Twitter monetization in 2024.

Alec Chillingworth

• 7 min read
Monetizing X

X, formerly known as Twitter, is ready to monetize in 2024. Let’s look at eligibility, payouts, policies, and more. 

Today, we'll cover:

How to make money on X/Twitter

Traditionally, Twitter/X hasn’t been much of a money-spinner. The platform featured no formal monetization route until 2023, and even then, professional creators like MrBeast claimed that it wouldn’t be worth it when weighed against production costs. 

Not all creators and businesses have the same overheads as MrBeast, though — if you do, you’re either a household name or in dire need of an accountant. For the rest of us, X/Twitter monetization can deliver both active and passive income on your content. Let’s look at how that works. 

Using X

How does X/Twitter monetization work?

You can make money on X/Twitter through two core revenue streams: Subscriptions and Ads Revenue Sharing. These are X/Twitter’s official monetization methods, which can be accessed with an X Premium or Verified Organizations account. 

How do you activate X/Twitter monetization? 

We’ll go through the ins and outs of X/Twitter monetization in a moment. First, here’s how you can activate it:

  1. If you’re eligible for X/Twitter monetization, head to the ‘Monetization’ tab. You’ll find this in the side menu on mobile, or the overflow menu on desktop.
  2. Click ‘join and set up payouts,’ which redirects you to the platform’s payment processor, Stripe.
  3. Create a Stripe account and fill in your banking details when prompted. 
  4. Confirm your payment details, then you’re all good. Your X/Twitter payouts should happen on a regular basis, provided you exceed the payment threshold (this varies depending on which monetization tools you use). 

Now that we know how to set up X/Twitter monetization, it’s time to run through the requirements. 

Monetizing X

X/Twitter monetization requirements

The threshold to X/Twitter monetization isn’t as high as other social media platforms, but it still requires work. To access all of X/Twitter’s monetization options, here are the criteria you’ll need to hit in 2024:

  • Be an X Premium subscriber or a Verified Organization. The former is priced at $8 per month, while the latter starts at $200 per month. 
  • Have been active on X/Twitter for at least three months. Your account must be complete, including a verified email address, profile picture, header image, bio, account name, and two-factor authentication.
  • Live in a country where Twitter/X’s monetization program is available. 
  • Be in good standing with X’s rules and regulations, including the User Agreement, Creator Monetization Standards, Subscriptions Creator Terms, and Amplify Pre-Roll Guidelines. 
  • Have a verified Stripe account, which we outlined in the previous section. 
  • Have at least 500 followers, all of whom are active. This discounts bots, inactive accounts, and bought ‘dummy’ followers. 
  • Have at least 5 million impressions on your posts over the last three months. 
Looking at X earnings

Once you’ve hit all of those requirements, you can activate X/Twitter monetization and start making money with your content. It’s worth noting that while you may initially meet the above targets, your Premium subscription can be revoked if you lose some of those checkmarks, like followers or impressions. 

If you need music for your X/Twitter videos, why settle for second-best? Check out our massive catalog of more than 40,000 tracks below. 

Does X/Twitter pay you for viral posts?

X/Twitter doesn’t directly pay you for viral posts. However, if you’ve activated Ads Revenue Sharing, you’ll get a slice of the pie when verified viewers leave impressions on your ad-supported content.

How much can you earn on X/Twitter?

With Subscriptions, the platform lets you keep up to 97% of revenue until you hit a lifetime monetization total of $50,000. Once you’ve reached that, ‌revenue share drops to a maximum of 90%. 

When you look at Ads Revenue Sharing, it’s a little more complicated — the money drawn in from ads isn’t based on regular impressions. Rather, it’s based on organic impressions from verified accounts, and it’s confined to your content’s replies section. This means that even if your post goes viral, you’ll only receive ad revenue on impressions from paid-up X/Twitter users’ impressions.

Using X

That said, creators have made decent money with X/Twitter Ads Revenue Sharing. For example, creators with around 7,000 followers have reported making around $300 dollars per month with the program. That’s nothing to sniff at, but when users with nearly 90,000 followers were making the same amount of money, there are clearly tweaks to be made.

On average, you can expect to net around $8.5 per million verified impressions. It’s not perfect nor wholly accurate, but X/Twitter monetization gives creators and businesses the tools to diversify their earnings.

Is there an X/Twitter monetization calculator?

When earning money through social media, you’ll often find formulas based on click-through rates (CTR), impressions, and more. The X/Twitter monetization engine is still in the early stages, and details are scarce. 

However, there are some rough estimates out there. On average, Twitter ads have a CTR of 2%, which is higher than other major platforms like Facebook and Instagram. If you’d like to make an educated guess, you can try this X/Twitter monetization calculator. 

Using X

Ways to make money on X/Twitter in 2024

We’ve waxed lyrical long enough about Subscriptions and Ads Revenue Sharing. To close out, let’s run through the different ways in which you can make money on X/Twitter. 

Subscriptions

If you have a growing or established fanbase, X/Twitter Subscriptions are the perfect tool to make extra money. Here’s how it works: your followers pay a monthly fee to access exclusive perks, including bonus content, badges, subscriber-only replies, and more. 

To activate X/Twitter Subscriptions, go to the ‘Monetization’ tab and click on ‘Subscriptions.’ Here, you’ll be able to set up your X/Twitter Subscription tiers. Once they’re active, you’ll need to hit a $50 threshold before withdrawing any money earned through the X/Twitter Subscriptions program. X/Twitter Subscriptions can be more lucrative than Ads Revenue Sharing, but naturally require more work. 

Ads Revenue Sharing

Ads Revenue Sharing is the paid advertising model used by businesses and professional content creators on X/Twitter. As we touched on before, you’ll receive money based on verified accounts’ impressions on said ads. 

To enable Ads Revenue Sharing, head to the ‘Monetization’ tab. If you’ve set up the Stripe account we mentioned earlier, you should be ready to roll. You’ll be able to withdraw funds to your linked bank account once you’ve earned at least $10 with Ads Revenue Sharing. 

Scrolling through X

There’s more to X/Twitter monetization than the rubber-stamped, official methods, though. Affiliate marketing is a popular choice for small-to-medium creators, providing them with specific links that take users to a purchase/signup page.

Most affiliate links leave cookies, meaning they’ll track the user’s activity on the destination page. That way, even if a user doesn’t complete the purchase straight away, you’ll still receive a commission if they buy later. 

Create sponsored content 

If you’re at a stage where you can negotiate with brands, you can tailor-make sponsored posts to capitalize on that relationship. You’ll probably have some negotiating power, so the more engaged your followers are, the higher the fee’s likely to be.

That’s X/Twitter monetization in a nutshell. It’s still in its infancy, but there’s real potential for creators and businesses to make money on the platform. Let’s keep an eye on what’s in store for the rest of 2024 and beyond!

Once you’ve monetized your X/Twitter, you’ll want some elite-tier content to drive verified impressions and start making bank. Use music to take your videos to the next level with Epidemic Sound.

Our catalog is high-quality, affordable, and safe. An Epidemic Sound subscription goes beyond royalty-free music, removing the headache of licensing and freeing you up to do what you do best. You can enjoy the safety of our license hand-in-hand with our massive catalog of 40,000 tracks, covering just about every genre you can think of. You’ll also gain unlimited access to our advanced search functions — finding the right sound’s never been easier. 

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