Epidemic Sound A&R, Zerrin Sarac, fills in the blanks in this edition of 'Faces of Epidemic Sound,' where you'll get to know the people behind Epidemic Sound. Read on to hear what an A&R actually does and how they work with artists and producers.
Three quick questions to kick things off
I’m currently listening to so much! I recently found an Afro Workout playlist that I’ve been listening to non-stop. One of our songwriters Moa Michaeli created this amazing track 'All my heroes' that I can’t stop listening to. It will be released soon for everyone to hear!
If I weren’t doing what I do now, I would probably work as a mentor or social worker for children.
If I had to pick only one music genre, it would be pop because it’s so broad. You have pop-rock, indie pop, pop with RnB flavors. Soulful pop. I just love pop.
Let’s talk artists & repertoire
What I do as an A&R is manage the relationships with Epidemic Sound’s music creators. I give feedback on their music, ensuring it meets our expectations and standards, while I also try to fuel them enough to feel inspired and motivated to keep working.
Working with artists and producers is complicated but rewarding. It’s basically psychology! How do you treat someone who is dealing with writer's block? Or who has lost their inspiration? Or someone who is simply going through a rough time? Making music can be a vulnerable thing and that is also why I appreciate this job so much, it helps me connect with people.
The most important social media platform for music depends on what your goal is. If you’re a performer and music creator like Sayuri Hayashi Egnell or Sarah the Illstrumentalist, then YouTube or TikTok would probably be your platforms. All in all, I’d say the easier it is to find you, the better. Don’t over-promise and under-deliver. Consistency is key!
If I could change one thing about the music industry it would be allowing music creators to decide how and where they want to release their music, without restrictions. Many labels today are dependent on collective societies, which force creators to choose one or another. If we changed that, I’m sure music would flow even more freely.
My best tips for musicians to get their music out there are…
1. Just start! The more you do it, the closer you will get to what exactly you want to do and how.
2. Finish your songs. Nobody else will do it for you.
3. Remind yourself why you started creating in the first place - that will guide you in moments of doubt!
4. It’s okay to change your mind and try something new. Don’t be afraid to ask for help.