Let’s talk about licensing, claiming, and why it’s important to add your platform accounts to your Epidemic Sound subscription.
If you use copyrighted music in content without the right to do so, the owner of the rights to that piece of music can claim the uploaded content. When claiming on YouTube, there are three actions for the claimant to choose from, hence three things that can happen to your video:
- Block (blocks the content from being seen or heard)
- Track (lets the claimant track viewer activity)
- Monetize (lets the claimant run adverts against the video and generate revenue)
How to license music and avoid copyright infringement claims
Make sure you own the rights, or have a license, to use the music you want to use. To own all the necessary rights to a piece of music involves owning the rights to the master recording, composition, performance, and to all of the underlying music. This essentially means that you have to have written and recorded it yourself.
If you don’t want, or have the means, to produce your own music, you can get a direct license to a track, or to an entire library of music. With an Epidemic Subscription, and by connecting your account on each platform you want to publish content featuring Epidemic Sound music, you can safely soundtrack your content with Epidemic Sound music and sound effects without worrying about copyright infringement claims.
How does a music license work?
Epidemic Sound is the sole owner of all financial rights to its entire music catalog. That’s how we can offer a subscription that gets you a direct license to use all of our music as much as you want in content that you publish on your added platform accounts, without being hit with claims.
When active Epidemic Sound subscribers upload content with our music in it on a channel added to their subscription, that account will be cleared in our system and the subscriber will not get hit with claims. That’s why we ask you to add and connect your accounts (when signing up or under "Me"-"Account"-"Subscriptions" when logged in) on the platforms we support to your subscription.
The platforms we support are YouTube, Instagram, Facebook, Twitch and Podcast. You get to add one account (channel/profile/page/RSS) per platform. That way, the content you publish on your registered platform accounts featuring Epidemic Sound music, whilst you have an active subscription, will be cleared from claims forever.
However, if you publish videos with our music on platforms that you haven’t added to your subscription, or after your subscription has ended, we are not able to recognize you as a licensed user and you will run the risk of receiving claims. In other words, it’s all about making sure you have a license, and add the platform accounts on which you want to publish content containing Epidemic Sound music.
What happens if I don’t add my platform accounts?
If you publish content with Epidemic Sound music in it without having an active license, or on platforms not added to your subscription, you run the risk of receiving claims. We claim unlicensed usage of our music through monetization (by running ads) because it goes into supporting the Epidemic Sound ecosystem. A system that only works if the people who use our music pay for it, so we can continue offering fair compensation to the people making the music. Epidemic Sound pays artists and composers upfront and splits streaming revenue 50/50.
Before activating the claim however, we go through a detailed review process, in which we carefully investigate whether the supposedly unlicensed user of the music in fact has a license or not. If they do, we obviously don’t activate the claim. Lastly, even if you have a license to use our music, publishing content featuring Epidemic Sound music on platform accounts that haven’t been added to your subscription can result in you receiving claims. This is because without your account, we won’t be able to identify you as a licensed user on the platform in question.