What is the most-liked Instagram post of all time?
Learn what the most-liked post on Instagram is.
What is the most-liked post on Instagram?
The most-liked Instagram post of all time is Lionel Messi’s 2022 World Cup celebration. Check out this list for the top 10.*
| Post | Account | Date posted | Likes |
|---|---|---|---|
| 1. Lionel Messi’s 2022 World Cup celebration | Lionel Messi | December 18, 2022 | 74.4 million likes |
| 2. Just an egg | World Record Egg | January 4, 2019 | 60.2 million likes |
| 3. Justin Flom’s funhouse tour | Justin Flom | January 31, 2026 | 53.9 million likes |
| 4. Lionel Messi in bed with the World Cup trophy | Lionel Messi | December 20, 2022 | 53.2 million likes |
| 5. Kishore Mondal singing Jeene Laga Hoon | Kishore Mondal | April 11, 2025 | 50.7 million likes |
| 6. A toddler with an Insta360 camera | Insta360 | May 10, 2025 | 46.6 million likes |
| 7. A toddler with a POV camera | Isabella Strickland | April 12, 2026 | 46.2 million likes |
| 8. Kids and dogs compilation | Bredy e Guci | October 11, 2025 | 44.4 million likes |
| 9. Three kids flipping bottles | EpicFlipzAndKickz | November 23, 2025 | 43.8 million likes |
| 10. Lionel Messi and Cristiano Ronaldo playing chess | Cristiano Ronaldo | November 19, 2022 | 40.8 million likes |
1. Lionel Messi’s 2022 World Cup celebration – 74.4 million likes
Lionel Messi led Argentina to World Cup victory on December 18, 2022, scoring twice during the electrifying final against France. In what’s now considered one of the best World Cup games ever, Messi secured an early lead and was awarded Player of the Match.
His following carousel, published later that day, became the world’s most-liked Instagram post in a 24-hour period. Just two days later, it became the most-liked Instagram post of all time.
Messi is the second-most-followed person on Instagram and fourth-most-followed on social media. The image of him holding that World Cup trophy, grinning ear-to-ear in a stadium full of applause, reached beyond just dedicated football fans. Argentina’s win capped the first World Cup since the COVID-19 pandemic, signaling a cultural shift back to “normal.”
2. Just an egg – 60.2 million likes
The second-most-liked Instagram post in the world is, well, just an egg. Appropriately published by World Record Egg, the post had one goal: beat Kylie Jenner’s then-record of 18.6 million likes. In just ten days, its mission was accomplished.
The egg later “cracked” under the pressure of Instagram fame, revealing itself as a mental health awareness campaign by British ad executive Chris Godfrey. The account was later sold, but for nearly four years, the humble egg was the most-liked post on Instagram.
3. Justin Flom’s funhouse tour – 53.9 million likes
People say you shouldn’t take your work home with you. That’s a little tricky for Justin Flom, as the US illusionist’s Las Vegas house is full of tricks. Secret doorways, vaults full of fake-out gags, and an entire room decorated like a disco ball are just a few of the home’s wild features on display here.
4. Lionel Messi in bed with the World Cup trophy – 53.2 million likes
Fresh from winning the World Cup, Player of the Match, and the Golden Ball, Lionel Messi needed a rest. In bed two days after his country’s historic victory, he’s seen spending some well-deserved downtime with the trophy.
5. Kishore Mondal singing Jeene Laga Hoon – 50.7 million likes
Indian vocalist Kishore Mondal and his younger brother, Krish, star in the only musical entry in the top 10. The video starts with Krish singing along to Jeene Laga Hoon, before Kishore drops in to back him up. It’s simple, sounds great, and reminiscent of social media’s pre-algorithm viral hits.
6. A toddler with an Insta360 camera – 46.6 million likes
Armed with an Insta360 GO 3S action camera, toddler Mengmeng captured some of the most adorable content on the internet. All the laughs, tears, and tumbles come from a perspective grown-ups never get to see.
7. A toddler with a POV camera – 46.2 million likes
Isabella Strickland’s video is the most recent to enter the top 10. Published in April 2026, the reel is shot with a wearable camera from her toddler’s point of view. The result is a fisheye-style journey across a field with some of the cutest reactions you’ve heard in a minute.
8. Kids and dogs compilation – 44.4 million likes
As the two previous examples suggest, kids doing kid things is sometimes all a video needs. This canine compilation adds dogs to the mix.
9. Three kids flipping bottles – 43.8 million likes
EpicFlipzAndKickz’s account holds few surprises; it’s just full of epic kicks and flips. Here, three kids throw their plastic water bottles into the air, celebrating like Messi at the 2022 World Cup final as they land perfectly atop one another.
10. Lionel Messi and Cristiano Ronaldo playing chess – 40.8 million likes
Lionel Messi and Cristiano Ronaldo are two of the most decorated football players of all time. Both command huge follower counts on social media — Ronaldo is the most-followed person in the world — and are often compared by fans.
Here, the two forwards play chess atop a Louis Vuitton trunk. Published by Ronaldo on November 19, 2022, the ad rode on the unbelievable hype of the upcoming World Cup, which Messi’s team won.
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Frequently asked questions about the most-liked Instagram posts
What is the most-liked photo on Instagram?
The egg is the most-liked photo on Instagram, with over 60 million likes. Lionel Messi’s 2022 World Cup celebration has more likes, but that’s a carousel of photos, rather than just one image.
What is the most-liked reel on Instagram?
The most-liked reel on Instagram is Justin Flom’s Las Vegas funhouse tour. Overall, this is the third-most-liked post on Instagram.
What is the fastest-liked Instagram post?
Juliette Freire’s Instagram post reached one million likes in three minutes, off the back of her Big Brother Brasil win on May 4, 2021. Freire’s achievement has been recognized by Guinness World Records.
Lionel Messi’s 2022 World Cup celebration carousel is the fastest an Instagram post has ever reached 10 million likes, taking just 39 minutes.
What is the most-liked Instagram post in 24 hours?
Lionel Messi’s 2022 World Cup celebration carousel is the most-liked Instagram post within 24 hours, racking up 50 million likes in that time. It soon became the most-liked post on the platform, overthrowing the egg.
What is Kylie Jenner’s most-liked post?
Kylie Jenner’s most-liked Instagram post announces the birth of her daughter, Stormi Webster. The picture was posted on February 6, 2018, and has 17.6 million likes. It used to have 18.6 million likes, and was the most-liked Instagram post until the egg overtook it in 2019.
What is the most-liked comment on Instagram?
The most-liked comment on Instagram comes from Cristiano Ronaldo, who sent his condolences following the death of Lionel Messi’s father.
The comment reads “Un abrazo enorme para ti y los tuyos en estos duros momentos, Leo. Mucha fuerza,” which roughly translates to “A huge hug to you and yours in these tough times, Leo. Much strength.”
It’s the top comment on Messi’s Instagram post from August 12, 2026.
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*Data and rankings verified November 13, 2026