Bonnier News elevates trusted journalism with sound
Bonnier News, Sweden’s leading news organization, uses Epidemic Sound to bring depth, pace, and emotion to their fast-moving video and audio journalism across owned and social media platforms.
Background & challenge
As Sweden’s largest news publisher and the Nordic region’s biggest media group — with around 200 titles and brands including Expressen, Dagens Nyheter and Dagens Industri — Bonnier News reaches 4.5 million people daily. With a growing focus on video and podcasts, teams faced intense pressure to produce daily content across multiple platforms while maintaining journalistic credibility. Music licensing, finding the right tone, and ensuring consistency across formats were complex and time-consuming.
Solution
Epidemic Sound’s fully licensed catalog and intuitive tools allow Bonnier News to efficiently find the perfect sound for every story ,from breaking news and documentaries to social-first clips. Editors create their own playlists of go-to tracks, search by mood and genre, and customize stems to fine-tune the tone. Music enhances the pacing and atmosphere in social and feature content while supporting neutral, trust-building backdrops for sensitive stories — all within a workflow that scales for high-volume production.
Results & impact
With full licensing coverage and simplified workflows, Bonnier News has eliminated administrative friction and legal complexity. This frees up time for more than 200 users to focus on creativity and journalistic quality. The streamlined process empowers editors to produce content at scale across owned and third-party platforms while strengthening audience trust. Today, sound plays a central role in shaping the publisher’s tone, building credibility, and driving audience engagement.
Soundtracks for any story
Whatever the story, Bonnier News relies on Epidemic Sound to find the right music and sound effects to balance the narrative.
Customer highlight
For Bonnier News, sound is a storytelling tool that builds trust and strengthens narratives without compromising journalistic integrity. With Epidemic Sound’s vast catalog, its editors can match music and sound effects to every story, enhancing emotion and pace for social and feature content while keeping hard news and sensitive stories neutral and credible. Their approach combines award-winning journalism with sonic creativity.
Ein Angebot
“The administrative hurdles of licensing used to cost the organization a lot of time. With Epidemic Sound, this cumbersome, time-consuming procedure has been entirely removed.”
Elin Bergvik Junger
Producer and editor
Discover Enterprise
- Distribute safely across all platforms and formats
- Access a wide variety of music and sound effects
- Streamline your workflow with AI-powered tools