If you want to become a full-time content creator, you have to think of yourself as a business. Whether you’re just starting or are looking to take the next step, every business needs to grow to survive. Here are our top marketing tips for content creators!
7 content marketing ideas to try
No matter if you’re on YouTube, Instagram, TikTok, or a freelance videographer, each of these tips is aimed at you: the creative brain behind the content.
1. Search Engine Optimization
Built on keywords, Search Engine Optimization (SEO) is used by search engines like Google, Bing, and more to rank content. When people ask a question on the internet, various factors determine where and when your content pops up, depending on how well it solves their query.
Consistent, high-quality content is crucial – you can’t just string keywords together and hope for the best. They have to be relevant to your content and ladder up with all your backend stuff, too. If you post content on YouTube, we put together a handy YouTube SEO guide, which you can read here.
Use a specialist service like Ahrefs or Keyword Tool to identify keywords, how difficult they are, and how they rank compared to other subjects. Over months and years, your SEO-friendly content ecosystem establishes you as an authority on your chosen topic. However, as engines like Google evolve, so does SEO – it's a huge digital marketing trend. This means you have to keep abreast of everything in the SEO world!
2. Google AdWords
If you need results quicker than SEO allows, you can pay Google to bump your content up the search ladder. AdWords lets you pay to rank in pretty much any search term, giving you the chance to cast your net as wide or narrow as you please.
However, it can get pretty pricey if you’re not careful, so it’s best to start with a micro-budget to see if the results are worth it. From there, you can dial your investment in Google AdWords up or down as required!
3. Stay on top of trends and reach further than your competitors
Sure, you can muscle into a competitor’s space and hog some of their viewers. But what if you brought your content to an audience that’s not been catered to yet? This is an untapped market, and your SEO or Google AdWords efforts can come in handy here.
If you identify a demographic who’ve not been served by content like yours but want to based on their search results, then you’ve won the proverbial lottery. The same goes for new trends on social media, which can be partly informed by search intent (thanks, SEO!) Tap into that niche, find that hot new trend, and grow.
While you pile the bricks up high in your content castle, don’t forget to soundtrack your epic journey. Never worry about copyright claims, licensing, royalties, or any of that jargon with an Epidemic Sound subscription.
4. Collaborate with other creators
You know the drill here: you scratch my back, I’ll scratch yours. This concept’s kinda morphed into something else with features like TikTok’s Duets, as you can piggyback on other people’s content without even asking. But two (or more!) content creators coming together, working on something different, and cross-pollinating fanbases is still a great way to attract organic followers.
5. Social media
Platforms like TikTok, Instagram, and Facebook aren’t just broadcast tools, advertising spaces, or places for your content to live – they’re essential for research and communication. Share everything you’re up to on your social channels, but be prepared to listen and learn.
The next big thing’s waiting to happen somewhere like TikTok, and if you’ve put in the legwork with SEO and customer research, you can strike while the iron’s hot on social media by snagging potential viewers early.
6. Design visually stunning material – or get someone to help you!
There’s not much point marketing yourself if what you’re doing looks objectively bad. People work in different ways, and if you struggle to make your content and its surrounding materials pop, consider paying someone to do it for you.
First impressions mean everything on the internet, and if you’re going out there with cobbled-together content, clunky banner ads, or a merch page with inconsistent branding, you’re less likely to rope people in. If you’re a natural at this stuff, then go crazy; if you’re not, there’s no shame in drafting someone to do it for you. You probably can’t do their job, and they probably can’t do yours!
7. Test, test, and test your content
We rarely get things right the first time, and that’s fine. But to nail it, you often need to try it, get it wrong, then work out why. Test how SEO’s going for you, how videos with your face perform vs videos of landscape, or if the influencer you’ve partnered with is adding value to your efforts. Use data, collate results, and take the time to look through everything.
If it’s not working, it’s OK to address it! That way, you can figure out why. Also, if other people are involved in your content creation, they’ll appreciate you being honest and communicating clearly.
Once you’ve figured out the best way to market your content, it’s time to solidify your offering with some quality tunes.