If you want to start your own YouTube channel, the following questions have probably rattled through your head: how much does a YouTuber earn, how do they get paid, and how much do they rake in per view? Read on to find out, plus a little more!
How do YouTubers earn money?
First of all, they need to monetize their channel. You can read more about that here, but the main requirement is a Google AdSense account.
AdSense is an essential tool for YouTubers to familiarize themselves with. It’s an advertising platform that basically acts as the broker between content creators, advertisers, and viewers. Once they sign up to AdSense, targeted ads run on YouTubers’ channels, based on viewers’ online behavior and topics related to the content. If viewers watch or click those ads, money starts coming in!
How much do YouTubers make with AdSense?
Not a whole bunch. The average YouTube pay rate flits between $0.10 to $0.30 for one ad view – this number reflects every time an ad is viewed during a video, rather than how many times a video is viewed.
The frequency and pay rate of ads also depend on the length, the topic, where viewers are based, if viewers click the ad, and what kind of channel a YouTuber runs. That last point is a massive deal. For example, the pay rate for ads on a business development channel is probably higher than a channel dedicated to EPIC FAILS, no matter how epic those fails might be. Which makes sense, right? People watching videos to grow their businesses are more likely to click on related content and ads than, say, teenagers watching a farmer try to herd 200 unruly sheep.
How much do YouTubers make per 1,000 views with AdSense?
When you slice it, a professional YouTuber with an established fanbase can pull in roughly $18 per 1,000 ad views, which works out at $3 to $5 for every 1,000 video views. But realistically, unless they’re superstars, YouTubers will earn between $1 and $2 for every 1,000 video views. So, around $0.001 and $0.002 per video view.
When people ask 'How much does a YouTuber earn per month?', the answer really depends on how many other pies the YouTuber has their fingers in. To put it into perspective, you’ve got to generate more than one million views per month to replace a full-time income if you’re relying on AdSense alone. PewDiePie, Lilly Singh, Jake & Logan Paul, and Smosh earn around $20 per minute on YouTube because they’ve established, grown, and monetized their channels beyond AdSense.
To save time, money, and stress, pro YouTubers often use royalty-free music for their videos. Because who has time to deal with complicated licensing jargon when you’ve got content to create?
How else do YouTubers make money?
Google (YouTube’s parent company) splits the AdSense cash with monetized channels 45-55, so the creator gets 55%. Maybe that seems unfair, but they are using all of YouTube’s software and influence, for free, to earn money. The YouTube Partner Program also lets content creators monetize by creating channel memberships, adding a merch shelf, using perks like Super Chat and Super Stickers, and receiving views from YouTube Premium members. You can read more about these YouTube monetization tactics here.
Many YouTubers make money outside the confines of the platform, too. One of YouTube’s top content creators, Ryan’s World, is a literal child; Ryan unboxes, plays with, and reviews toys alongside other fun things you’d expect a kid to do. The channel earned $26 million in 2019, and that’s not taking into account the wares Ryan and his family peddle on Amazon, Walmart, their official merch store, and more. These megastar creators have multiple revenue streams, as their popularity affords them the chance to operate outside YouTube.
So, how much do YouTubers make? There are more than 50 million content creators online today. Two million earn six-figure incomes on YouTube, Instagram, and Twitch; half of those make that money solely as YouTube creators. That could be you!
If you want to start creating your own YouTube content, make sure to source all your tunes above-board so you can focus on getting your numbers up, pulling in subscribers, and bringing home the bacon.
Are you a YouTuber? Whether you’re an editing master or just a beginner, discover what Epidemic Sound has to offer on our Epidemic Sound for YouTube page. And, just in case you’re looking for some sound effects for YouTube, we got you covered.