We're thrilled to announce Epidemic Sound's partnership with two-time Grammy-award winner and long time collaborator of Kanye West – Che Pope. Here's your chance to get to know him.
As discovering new music through platforms like TikTok, YouTube, and Twitch becomes more and more common, the emerging artists' scene is rapidly changing. Here at Epidemic Sound, we want to support the up and coming musicians of tomorrow. Therefore, we're thrilled to have a veteran like Che Pope by our side to help us navigate the sky of shooting stars.
Who is Che Pope and what will he do at Epidemic Sound?
Che is a long-time collaborator of Kanye West and a two-time Grammy-award winner for his work on 'The Miseducation of Lauryn Hill' and The Weeknd's 'Beauty Behind the Madness.' We're talking about a music industry veteran with immense experience within the field, and we couldn't be more excited.
Having worked with big names like Whitney Houston, Eminem, and Jay-Z, we're in no doubt Che will bring star quality to the table on our journey to soundtrack the world. Starting today, Che will start recruiting music creators from the US, and we want to bring you on the journey. We hope you're as excited as us for all the fantastic new music that lies ahead!
"The potential of Epidemic Sound's community to launch artists' careers is a game-changer for the music industry, a massive opportunity for emerging artists and something I want to be part of to continue paying it forward." – Che Pope
Get to know Che
Q: What's the most rewarding part vs. the most challenging part about your job as a hip-hop producer and music industry veteran?
A: I enjoy working with new artists. They are still pure; that's the most rewarding. The most challenging part is pushing this business forward; past the outdated, obsolete contracts and business model.
Q: Looking at the music industry today, and when you started working back in days, how has the industry changed from your perspective? What are your predictions going forward?
A: Technology is inevitable, so the changes come from technology, doing what it does. Physical sales are no longer, digital sales are tiny, and streaming is how music is consumed and will continue evolving. Tech will continue to change the landscape.
Q: What's your absolute favorite tune right now?
A: Kalimba Funk by Sango.
Q: What's your best advice for aspiring artists and creators?
A: Stay hungry, master your craft, and stay aggressive in regards to marketing yourself. Stay creative and, above all: have fun and work hard; talent still needs work ethic.