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How to Add Music to Instagram Stories and Reels

How to Add Music to Instagram Stories and Reels

Music is such an essential part of making your content shine. Think of your favorite Instagram Stories, TikTok videos, or YouTube clips – they all probably have catchy, memorable soundtracks. In this blog post, we’ll explain how to add music to Insta Stories and Reels.

How to add music to Insta Stories

Since 2018, users have been able to add music to Instagram Stories. It’s a piece of cake to do, and often results in more views for your content. After all, life’s better with music!

If you’ve wondered how to add music to Insta Stories, it’s super easy. You just:

  • Snap the photo or video you intend to use for your Story. We’re not going to tell you how to do that. You do you!
  • Next, tap the ‘Sticker’ icon – it looks like a smiley face. Then, when you’re presented with all the stickers, hit the ‘Music’ sticker. It should be on the right-hand side, and looks like three moving waveforms.
  • You’ll see a lot of music. It’s all based on your likes, browsing history, and so on – this is the ‘For You’ section. You can also browse based on genre, mood, and theme; or punch a song into the search bar if you’re after something specific. 
  • Tap the ‘Play’ button to preview songs, and once you’ve found the right tune, click it to select. You can then scroll through the track’s slider bar to find the perfect portion to use in your Story – you can play up to fifteen seconds. 
  • Choose how you’d like the song to be visually represented in your Story. The music Sticker will usually appear as a thumbnail of the album art, but  you can change how it looks if you click on it. When you’re happy with that, just tap ‘Done.’ Then, if you want to fiddle with the placement, you can drag the thumbnail or lyrics to a different place somewhere else on the page. 
  • If you’re working with video, there’s even more to play with when you add music to Instagram Stories. If you hold down on the Sticker, you can actually pin it to a moving person or object, meaning it travels with them through the Story.
  • Once you’re done, hit the ‘Story’ icon and publish it. There you go – you just learned how to add music to Insta Stories!

Can’t add music to Instagram Stories?

If you can’t find a particular song, it’s probably unavailable due to rights or licensing issues. While Instagram’s search function is powerful, it doesn’t include everything. If you want to include a specific track that's not available in-app, you can add the song to a clip manually before adding it to your Story. As long as you have the correct license and/or rights to feature it in your content, you’re free to use it without any takedowns, copyright claims, or legal mumbo jumbo.

At Epidemic Sound, we offer 35,000 tracks – all royalty-free, and cleared to use for your Instagram Stories with a valid subscription and connected social account. Check out our catalog below!

How to add music to Instagram Reels

If you want to pump out short, sharp blasts of content on Reels, you need some tunes to back it up! Here’s everything you need to know about adding music to Reels:

  • Record via Instagram, or upload a video clip as your Reel. Once you’re done with that, you should see a little ‘Audio’ icon on the left-hand side.
  • Click ‘Audio,’ then choose your track. The process is identical to Stories: you can scroll, search, and preview before selecting the right song. Then it’s the same process again, where you choose the fifteen-second portion of music you'd like to play, where you’d like the track’s visuals to sit, and so on.
  • Once you’ve finalized these details, hit send. And that’s all there is to it – you just learned how to add music to Instagram Reels.

Why can’t I add music to Instagram Reels?

If you can’t add music to your Instagram Reels, it’s probably the same reason given for Stories: the rights holder hasn’t licensed the track for use on Instagram, so your usage may have been blocked. If you upload a Reel containing a song like this, your video will probably be removed or muted, and you'll receive a warning from Instagram.

When in doubt, head over here for our in-depth guide on how to use copyrighted music on Instagram.

If you want access to our entire catalog, royalty-free and cleared to use on Instagram, why not sign up for a 30-day free trial? All you have to do is select one of our plans, hook it up to your Insta account, and off you go – all our tracks are good to go on the Gram.

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Alec Chillingworth

Alec Chillingworth

Alec is a Content Writer at Epidemic Sound. He has years’ worth of experience as a copywriter, PR, and music journalist.

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How to Add Music to Instagram Stories and Reels
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